(I)
Built one team around the funnel
I directed a cross-functional team of SEO, paid media, and content specialists, and built a culture where everyone owned a number instead of a task list.
(I) The situation
A revenue target that big leaves no room for a slow month.
hireEZ ran a full-funnel digital program against a $2.2M monthly revenue target. A number that size means you can’t wait a quarter to find out a channel is underperforming, so the real job was finding what worked fast enough to put more behind it while it was still working.
(II) What I did
Three moves.
(II)
Ran it in weekly sprints
I put the team on agile workflows and weekly performance sprints, so we spotted the campaigns that were pulling their weight and scaled them quickly.
(III)
Optimized the whole funnel
I pushed hard on full-funnel optimization, from the first click through to revenue, instead of treating each channel as its own island.
(III) What came of it
The numbers.
$2.2M
monthly revenue target
+15–20%
above target, consistently
3
disciplines on one team
Weekly
performance sprints
Not one lucky month. Most of them.