Work

Ten years of work, sorted by the problem it solved instead of the logo on the door.

Some of these are names you know and some sit under an NDA, but every one is real and every number is one I can stand behind. Where I led, I say so. Where I didn’t, I say that too.

(I)The Starr Conspiracy·Two tours·Featured

Two tours at the same agency, from strategist to the director’s chair.

Three chapters: taking new software products to market for key accounts, coming back to move enterprise clients from search to AI-generated answers, and now directing brand and growth strategy across B2B SaaS and HR tech.

$1.72M ARR|9.75 NPS|9.5 NPS|+$600K

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(II)hireEZ·HR tech

Growth

A $2.2M monthly number, and a team that kept clearing it.

I led the SEO, paid media, and content team on weekly sprints.

$2.2M monthly target|Beat by 15 to 20%

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(III)San Francisco AIDS Foundation

Campaigns & content

A $10M program that had to keep earning its keep.

I ran marketing, communications, and digital engagement for AIDS/LifeCycle.

$10M budget|$125K in 24 hours

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(IV)Bentonville Chamber of Commerce

Positioning

A regional chamber that wanted to compete for national talent.

I led the rebrand, the social strategy, and the PR behind it.

+78% impressions|+22.5% engagement

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(V)Intercut Productions

Campaigns & content

Turning Fortune 500 initiatives into stories worth watching.

As Chief of Staff I ran the accounts and steered the creative behind Fortune 500 brand stories.

Fortune 500 clients|Emmy-nominated show

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