I’ve worked in agencies, startups, and nonprofits, and it has always been the same job.

Director of Brand & Growth Strategy

April 2026 to now

Brand and growth strategy for B2B SaaS and HR tech clients. Cross-functional team across content, design, digital, analytics, and client strategy.

• Lead category positioning and messaging aimed at client win rates and executive engagement.
• Build multi-channel campaigns across paid, organic, email, social, events, and partner ecosystems.
• Run executive thought leadership programs that grow share of voice in HR tech media and on LinkedIn.
• Own attribution, reporting, and KPI dashboards used to optimize CAC and conversion.

Win rates|Share of voice|CAC and conversion

Marketing & Brand Strategist

Feb 2025 to April 2026 · San Francisco, CA and Chicago, IL

Enterprise B2B tech accounts. AI-integrated growth and Answer Engine Optimization.

• Moved enterprise clients from traditional search to Answer Engine Optimization to increase qualified lead velocity.
• Turned AI performance data into executive-ready frameworks for high-growth SaaS leaders.
• Ran in-person client events across North America, EMEA, and APAC that generated qualified leads.
• Flagged at-risk accounts early and ran interventions that protected long-term revenue.

9.5 NPS|3 regions|AEO programs

Sr. Manager, Digital Marketing

HR tech. Team of SEO, paid media, and content specialists against a $2.2M monthly revenue target.

• Beat the $2.2M monthly revenue target by 15 to 20 percent, consistently.
• Directed the cross-functional SEO, paid media, and content team and built a culture of ownership.
• Introduced agile workflows and weekly performance sprints to find and scale winning campaigns.

$2.2M monthly target|+15–20%

Director of Marketing, Communications & Digital Engagement

$10M event and marketing budget. About $200K a year in paid media. Led the marketing department.

• Aligned multi-channel digital engagement with long-term revenue goals across a $10M program.
• Built integrated plans for MQL and SQL conversion and brand awareness.
• Partnered with senior leadership on growth plans, and ran rollout and change management for third-party and custom platforms.
• Online store launches averaged more than $125K in revenue in the first 24 hours.

$10M budget|$125K in 24 hours

Marketing Strategist

Product marketing and go-to-market for new software products across a key-account portfolio.

• Oversaw $1.72M in recurring annual revenue with a 9.75 NPS.
• Led design sprints and go-to-market strategy for new software products.
• Found upsell and cross-sell openings with sales directors that added $600K in revenue.
• Built the sales decks, investor and analyst decks, websites, and collateral myself.

$1.72M ARR|9.75 NPS|+$600K

Director of Marketing & Communications

Brand, PR, social, and email for a regional chamber competing nationally for talent.

• Rebuilt the brand so the Chamber could compete nationally for remote workers and relocating companies.
• Grew social impressions 78 percent and engagement 22.5 percent in under six months.
• Beat industry email open and click rates by 6 and 3 percent with no paid push.
• Led PR from day-to-day programs through high-profile launches and partnerships.

+78% impressions|+22.5% engagement

Chief of Staff

Fortune 500 clients. Account management, creative, and the crew behind it.

• Steered creative concepts and content that told Fortune 500 clients’ brand innovation and CSR stories.
• Protected brand positioning across every piece of content and customer touchpoint.
• Hired and oversaw the photographers, cinematographers, editors, and designers, and ran budgets and roadmaps.
• Helped make an Emmy-nominated TV show.

Fortune 500 clients|Emmy-nominated show